Trampoline stars and menswear fashion–who would have thought that the two would go together. While browsing the countless make-up tutorials and latest fashion videos on YouTube, I came across the NOWNESS YouTube channel. NOWNESS is a blog that I frequently visit so I decided to check out their latest videos. I clicked on The Wall and what I saw next was unexpected and beautiful. In Dominick Sheldon’s directorial debut, The Wall, the trampolinist stars, Sean and Eric Kennedy, jump up to 22 feet in the air–all while sporting the latest menswear fashions. Stylist Stevie Dance drew inspiration from athletic performance gear and military styling. The wardrobe included looks from – 3.1 Phillip Lim, Duckie Brown, J.W. Anderson, Kenzo, Marc by Marc Jacobs, Richard Chai, Robert Geller, Tim Coppens, and Umit Benan.
The Wall is captivating, fashion forward, and artistically made. The video utilizes new media and “vlogging” in a cool and edgy way. It is an advertisement for the brands by nature, but it feels more like a short film that you want to watch over and over again. It is an innovative way to present product and may be a new way for a collection to be shown–check it out and I bet you’ll agree.